Young Africa Live in South Africa
Enabling young people across South Africa to gain knowledge and confidence around their sexuality, relationships, sexual and reproductive health and mental health
Piloted in South Africa since early 2023, Young Africa Live uses a WhatsApp chatbot, Facebook and Instagram to reach young people in South Africa with clear, trustworthy and engaging content to help them make informed choices to improve their sexual and mental health. Avert has been the content and social media marketing partner in the project which is led by Reach Digital Health, with investment from the Elton John AIDS Foundation.
Young Africa Live is integrating with young people’s existing media consumption to maximise impact:
Young Africa Live provides judgement-free private conversations and tailored support on a smart WhatsApp chatbot, and peer engagement and open discussion on Facebook and Instagram, allowing young people to benefit from the advantages of both platforms.
Avert has led content development for the chatbot across a range of issues related to sex and relationships, HIV and STIs, and mental health. We have also led on social media marketing to drive awareness and engagement with the chatbot and to promote and moderate discussions on Facebook and Instagram.
A new generation of young people need a new approach to engage them on issues around sexual and mental health, and help them make informed choices to improve their wellbeing.
The Young Africa Live project aims to address several challenges:
Young Africa Live delivers relevant, engaging sexual and mental health content to youth using a sex-positive and youth-friendly approach, encouraging positive behaviour change by empowering young people to make informed decisions.
I tried this chatbot. I'd definitely recommend it
There have been over 100,000 conversations started with the WhatsApp chatbot, providing young people access to trustworthy and judgement-free content, empowering them to make confidence informed decisions, and linking them to wider services.
The results of an outcome evaluation of the first phase of the project will be published by Reach Digital Health in March 2024.
Photo credit: iStock/Masimba Sasa. Photos are used for illustrative purposes. They do not imply health status or behaviour.