Avert is a member of the Patient Information Forum (PIF), and accredited through its ‘PIF TICK’ quality mark. This accreditation means that our editorial and content development processes have been reviewed by an independent body, ensuring the health information we produce is of the highest quality, clear and accurate.
We are also signatories of the Patient Information Forum’s Health and Digital Literacy Charter, which aspires to make it easier for people to navigate, understand, and use information and services to take care of their health.
PIF represents more than 300 organisations in the UK across the NHS, voluntary, academic, freelance and commercial sectors. It provides expert guidance to support its members to provide high-quality, clearly communicated, evidence-based healthcare information. The aim of this is to empower people to make informed decisions about their health and improve outcomes. PIF believes health information is a therapy in its own right and should be accessible to all. PIF runs the only UK-wide quality mark for health information – the PIF TICK.