Group of young people hugging and smiling

What is Be in the KNOW?

Be in the KNOW is a digital brand, across website and social media, offering fresh, sex-positive content primarily for individuals across sub-Saharan Africa, and for the community health workers and primary practitioners that support them.

Covering sex and relationships, prevention and testing for HIV and other sexually transmitted infections, as well as how to live well with HIV, Be in the KNOW is packed full of advice and health information, videos, quizzes, blogs, discussion starters and much more to keep things fun as well as evidence-based.

For those working with young people on sexual health, as well as community and primary health workers and others on the frontline of HIV and sexual health services, there is easy to understand information on what drives the epidemic, who is affected and what’s happening where you are, along with the latest on best practice in HIV programming and delivery.

How can you access Be in the KNOW?







Why was Be in the KNOW developed?

We’re clear about the changing sexual health information needs of the epidemic, the changing digital environment, and the importance of finding different ways to reach and engage a new generation around HIV and sexual health. Be in the KNOW has been built with the people we are trying to reach at the centre to ensure its relevance, while also building on the evidence and learning from Avert’s long-running global HIV information and education site , which reached tens of millions of advice seekers and HIV professionals over its lifetime.

Be in the KNOW is a central pillar of how Avert will put into practice its strategy to close the HIV knowledge gaps and build health literacy in locations and with people most affected.


Amazing information on the STIs and cleared a lot of doubts that I had which has convinced me to go for testing user


How is Be in the KNOW making a difference?

Across website and social media, Be in the KNOW reaches millions of people each year with engaging, actionable content that builds their knowledge, confidence and ability to take decisions that support their sexual health. It also provides community and primary health workers with the knowledge they need to support their communities’ sexual health.

Reach and engagement

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million people reached across sub-Saharan Africa
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found the Be in the KNOW website useful *
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were more likely to take action to look after their sexual health *

*from user surveys on

Photo credit: iStock/MesquitaFMS. Photos are used for illustrative purposes. They do not imply health status or behaviour.